Fast forward to October 2016, when Us Weekly exclusively announced plans for O-Town's fourth album. This time around, they opted to go rogue and record without the influence (or, indeed, the support) of a record label. Underwood confirmed as such in the following statement to the publication: "We're ready to put out new music, and the fans have made it known they're ready for it too. For the first time in our musical careers we're faced with no label or funding to help us deliver."
On September 30th, the band had announced that the record would be funded through Kickstarter, exclaiming: "This time we're going to do it better, smarter, and we'll allocate funds where we've proven they will be most effective. We can only hope our fans will be as supportive as they always have been!"
As Bustle reported later that month, the band impressively surpassed their goal of $47,500 in just seven hours. And by the October 30th deadline, 514 backers had pledged a total of $81,040 to fund their favorite boy band's latest musical effort.
Underwood confessed to Bustle, "I had high hopes, but nearly zero foresight when it came to how the Kickstarter would go. Reaching the goal in only seven hours was absolutely unexpected and enormously encouraging."
He continued, "It told me one thing: That we have fans out there that want us to continue to make music as OTOWN, and that's exactly what we're going to do. Our fans truly bless us."