Speaking to The Telegraph in 2009, Hefner revealed that the idea for Playboy magazine was influenced in part by America's gradual shift back to a conservative culture at the end of World War II.
"I looked back on the roaring Twenties, with its jazz, Great Gatsby and the pre-Code films as a party I had somehow managed to miss," he told the magazine. "After World War Two, I expected something similar; a return to the period after the first war, but when the skirt lengths went down instead of up I knew we were in big trouble. It turned out to be a very conservative, serious period — socially, sexually and politically."
"I just thought there was another way of living a life," he continued. "Under all the conservatism and the repression there was this yearning for something different. That's the reason the magazine was successful, why people embraced it from the very outset."
Hefner, who was born in 1926 to conservative parents to whom he referred as being "very repressed," also said his time working as a promotional copywriter for Esquire helped shape his soon-to-be iconic magazine. "Esquire was always for older guys, but … it was very much devoted to male bonding and outdoor adventure," Hefner told CNN. "And I wanted to read a magazine that was a little more sophisticated and was focused really on the romantic connection between the sexes from a male point of view."