Before “Gigli” hit theaters, Affleck paid around $20,000 to publish ads that lauded Lopez’s “astonishing talent, real poise and true grace” in order to counteract J-Lo’s reputation as a diva. For Lopez’s part, she wrote the song “Dear Ben,” and included Affleck in her “Jenny From the Block” music video, which included visual references to the public’s obsession with Bennifer.