Segel's last major wide release film, Sex Tape (2014), bombed hard—with both box offices and critics. This may have been particularly damaging to Segel's career (and ego) because he not only starred in the movie, but was also a co-writer of the script. It earned only 17 percent on Rotten Tomatoes, with one reviewer griping, "It's strange to watch a comedy full of talented people that does not work from the opening scene. It's like eating food and not tasting anything."
Even though the movie failed as a whole, critics didn't necessarily blame Segel, nor his co-star Cameron Diaz. The Village Voice noted, "Sex Tape is warmer and more amusing than its ads would lead one to believe. In fact, it's almost good enough, leaning a little too hard on the innate likability of stars Cameron Diaz and Jason Segel." Unfortunately, they weren't likable enough to sell tickets, and in Hollywood, like anywhere else, money talks.