Alaskan Bush Star Oddly Posts His Own Death Announcement

Bear Brown had his fans seriously worried earlier this week.

On Tuesday, July 17, 2018, the Alaskan Bush People star shared his own fake death announcement on social media, Radar Online reports. In the since-deleted post, Brown had written that he was a "loved son and devoted brother [who] will be missed," alongside the years, "1987=2018" (via Soapbox).

However, his fans' mourning and speculation surrounding the post quickly turned into a mix of outrage and relief once Brown revealed that the whole thing was a misunderstanding and that he was thankfully alive and well. 

"Hey everybody!! Sorry about the confusion," he wrote on Instagram, adding, "Death [is] very serious! It's definitely not a joke!!" As to why he shared the death hoax in the first place, the Discovery Channel star explained, "Those posts are from a project! I thought I made that clear!! I've been working on a homemade movie since my time in LA! Thank you for the concern!! And sorry for the misunderstanding!!"

This certainly isn't the first time the Browns have been called out for being fake. As Nicki Swift previously reported, certain aspects about the family's popular reality TV series, which documents their life on Alaska's harsh terrain, have made skeptics out of some of its viewers. Over the years, questionable moments have included unproven claims that the government burned their cabin down, an actress seemingly being cast to film an awkward date to improve ratings, and the family allegedly lying about their Alaskan residency on government documents in the early 2010s.