Why You'll Never See Maddie Ziegler On TikTok

Maddie Ziegler was basically a viral TikToker before TikTok was a thing. She rose to fame when she joined the cast of Lifetime's Dance Moms as a child, and her star power was evident from the beginning. Ziegler's coach, Abby Lee Miller, generally favored her for solos (something the moms never failed to complain about) and often praised her as the most gifted dancer in the company. Part of that praise involved placing a photo of Ziegler on top of her infamous "dance pyramid" at the end of nearly every week. The best dancer nabbed the top spot, while the worst dancers appeared at the bottom — a system that ensured lots of drama and lots of tears.

Ziegler eventually left the show to pursue different career opportunities. She became a household name when she landed a role in the music video for Sia's mega-hit "Chandelier" in 2014. These days, Ziegler still dances, but she's seemingly more focused on making a name for herself as a successful businesswoman. She's produced multiple lines with athleisure brand Fabletics and in June 2020, Ziegler released a makeup line in collaboration with Morphe, per People.

You'd think that Ziegler — who has the ideal Gen-Z mix of Kylie Jenner's business acumen and Addison Rae's dance skills — would be eager to use her popularity to launch a potentially lucrative TikTok career. However, she's never uploaded a single video, nor even made a TikTok account. Perhaps more surprising, though, is the fact that Ziegler has no plans to join the platform at all — here's why.