Kim Kardashian's New Makeup Line KKW Beauty Sells Out In Minutes

In case there was any doubt, Kim Kardashian is a businesswoman. Don't believe us? Well, how else would you explain her recent sold-out makeup collection? 

According to E! News, the social media star's new makeup line KKW Beauty sold out fast. After dropping at 9 a.m. PST on June 21, 2017, Kardashian's medium shade Crème Contour and Highlight Kits vanished after just minutes of becoming available online. An hour later, the light shade sold out, and soon the dark and deep dark shades followed suit.

All in all, KKW Beauty's kits sold out by 11:40 a.m. PST.


Kardashian, 36, documented the progress of her KKW Beauty sales on Twitter, sharing updates as to which products were sold out.

But while this would ordinarily be an impressive feat for anyone, it wasn't exactly unexpected. Kardashian's beauty mogul sister Kylie Jenner similarly sells out of her lip kits on the regular.

Still, Kardashian's set to make major bank with her latest business venture. With all 300,000 kits—priced at $48 each— having sold out, she'll be making an estimated $14.4 million, according to Money Magazine.

Never a bad payday for a Kardashian, huh?