The Untold Truth Of Marzia Kjellberg

Marzia Kjellberg (née Marzia Bisognin) started her rise to internet fame when she launched her YouTube channel in 2012. Marzia quickly built a following by posting vlogs, DIY instructions, and fashion tips, and within just two years she had millions of people showing up to watch her videos. Her channel grew to millions of subscribers before she decided to quit the platform and remove every video she'd ever posted.

If you never got around to watching Marzia's videos, you probably know her as PewDiePie's wife. The two met in 2011 (per Newsweek) and started living together while they each pursued careers on YouTube. In the years since they've worked on video series, games, and even fashion brands together. Marzia still shows up in the occasional video on her husband's channel, but now she mostly stays away from the camera. When she isn't dealing with PewDiePie's in everyday life, she's pursuing countless creative projects and helping to run two different brands.

Marzia Kjellberg is the rare YouTuber who made it big quickly and then stepped away on her own terms. By shifting her energy away from making videos, she's managed to forge a unique path.

Marzia's relationship with PewDiePie has been a big part of both YouTuber's careers. She was actually introduced to PewDiePie (a.k.a. Felix Kjellberg) through YouTube when a friend of hers recommended some of his videos (via Metro). Marzia decided to reach out to say how much she enjoyed his content, and the two hit it off and started talking on Facebook Messenger. According to Newsweek, the two started living together in Sweden in October 2011, just a few short months before Marzia officially launched her own YouTube channel. 

For years, PewDiePie and CutiePieMarzia were a YouTube power couple. They occasionally appeared in each other's videos, but mostly the two of them continued to grow their audiences individually. After moving in together in 2011, the couple took their next big step in August 2019. Kjellberg posted on Instagram to celebrate their wedding, which she said took place on a day "exactly 8 years since we met." 

Their ceremony included a small group of the couple's "closest friends and family," though fans were able to vicariously attend the wedding through the posts and videos Marzia and PewDiePie made. 

After becoming a YouTube star and publishing a novel, Marzia tackled some voice acting projects. It's not a huge leap from YouTube to a vocal booth, after all, and some of Marzia's acting roles had direct ties to her career online.

Kjellberg's first notable acting gig was on the streaming miniseries "Oscar's Hotel for Fantastical Creatures," in the episode "Hunger Pains." The show, which was filmed with a mix of live actors and puppetry, won multiple Streamy Awards the year it debuted. After the show, Marzia went on to voice herself in PewDiePie's video game, "PewDiePie: Legend of the Brofist." The game was released for iOS on September 24, 2015 to mostly positive reviews. Later that year a PC version of the game was also released.

Kjellberg's most recent voice acting job was on the series "Pugatory." In this project, Marzia collaborated with her future husband as well as voice actor Ted Evans to create a web series about two pugs who get trapped in another dimension and have to work together to escape it. There's always a chance that Marzia will return to voice acting, but her career has been pointed in a different direction in more recent years.

So what exactly is Marzia Kjellberg up to now that she's quit YouTube? She primarily keeps up with her fans via Instagram, which is also where she gives updates on the two brands that she currently runs. She co-founded the clothing brand Tsuki with her husband. The brand is committed to creating ethically-sourced, environmentally friendly clothing that's still fashionable and affordable for most people. Marzia and PewDiePie design all the clothes themselves.

On her own, Marzia also runs Maì., a brand that sells ceramics, jewelry, clothing, and other products that she designs and creates herself. She initially launched the brand that she called her "secret project" back in July 2018, working with a team that handled the logistics of the business so she could focus on creating the products themselves. According to Marzia, her cousin helped her get into developing fine jewelry, while her father was the inspiration behind her various decor products. Over the last few years, running her various brands and designing new items has taken up much of Marzia's time.

When Marzia Kjellberg left YouTube, she said, "It's about me needing to find my path... I've felt like I was following someone else's, and I think it's about time that I give myself a chance with something else" (via The Verge). She absolutely took that chance, going on to create two different brands and produce designer products for her customers. However, Kjellberg wasn't just talking about branching out in her career. She also wanted to stretch her skills artistically.

You already know Marzia Kjellberg as a content creator, author, voice actor, and designer — but there's also Marzia Kjellberg, the artist. She spoke with Evermade about her drawing, painting, and printmaking. Kjellberg said her interest in art came from her art classes in school. She drifted away from creating in that way for a while, but now she's back in full force.

"I still like to base my illustrations on my photographs," Kjellberg said when asked about her method. Drawing on old photographs or even old paintings helps Kjellberg to see colors and shapes in a whole new light. She said that she worked in "a tiny corner beneath [her] staircase" throughout the pandemic, but the limitation didn't stop her from creating a series of prints called "Time," in addition to a swath of new products for her Maì brand.