Cardi B's NYX Super Bowl 2024 Commercial Calls Back To One Of Her Most Viral Moments
Celebrity commercials are one of the most fun perks of the Super Bowl, and Cardi B's latest teaser is no exception. Ahead of the February 11 game between the Kansas City Chiefs and San Francisco 49ers, NYX Professional Makeup has shared a sneak peek of the Cardi B-starring commercial. But the famous rapper's nod to her viral TikTok audio is what makes the teaser all the more amusing.
In just four words, Cardi B once got the internet laughing during an Instagram Live. In the clip, the star says, "That's suspicious. That's weird." Cardi B's animated voice, expression, and mannerisms helped turn the brief clip into an iconic moment. The funny audio made a splash on TikTok, with fans lip-syncing to the sound in their own creative videos.
Through her campaign with NYX, Cardi B has signed on for her very first beauty partnership. In a February press release, she shared, "NYX is a brand that I've used since high school and that's why it's so special to partner with them for this campaign. NYX has always made the best, affordable products, and that's why I still use them today." She added, "We had a lot of fun making this over-the-top, hilarious commercial and I can't wait for everyone to see." Of course, Cardi B's script is the icing on the cake.
Cardi B's 'suspicious' and 'weird' teaser
In the teaser for Cardi B's NYX commercial, the rapper examines a tube of the brand's Duck Plump lip gloss and says, "That's suspicious. That's weird." Sound familiar? After applying the gloss to her pink lips, the teaser comes to a close with her distinctive chuckle. The social media reenactment is everything we wanted...and more.
Denée Pearson, global brand president of NYX, said in a press release, "For our 25th year, we wanted to make history with our first-ever Big Game commercial and our first major celebrity partnership." She gushed, "There is no better partner than Cardi B — a global icon who is both a major makeup lover and trendsetter."
Cardi B's NYX commercial will debut during the February 11 Super Bowl game's second half. An extended cut will then be posted on the brand's social channels. In the meantime, NYX has boosted the hype by releasing the 'Cherry Spice' Duck Plump shade that Cardi B applied in the commercial teaser. We're pumped! (or should we say plumped?)