Celebrity Products That Immediately Sold Out

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Tons of celebrities have become filthy rich, not only from excelling at their respective crafts in showbiz — be it appearing on television, acting on the big screen, or releasing the latest Top 40 hit — but also from scoring lucrative endorsements deals in areas outside of their expertise. "Friends" alum Jennifer Aniston, for example, boasts a $300 million net worth, but with high-profile deals with the likes of Aveeno, Emirates Airlines, and Smartwater, Forbes editor Natalie Robehmed said in 2017, "I would estimate she makes over $10 million a year through her endorsements, easily."

While celeb endorsements are undoubtedly bankable, other stars branch out even further with their own lines and companies — think Kylie Jenner's Kylie Cosmetics or big sister Kim Kardashian's KKW Beauty and SKIMS shapewear. When a celebrity is big enough, their devoted fans will eagerly wait in lines or shop online to try and get their hands on an A-lister's latest fashion, makeup, or fragrance items — perhaps believing that buying these products will make them feel a little more connected to their favorite stars. But not all fans manage to successfully make it to checkout, as these coveted, exclusive, hard-to-find products tend to sell out soon after they're launched.

These are the celebrity products that sold out immediately.

Justin Bieber teamed up with Crocs to release his very own version of the clog shoe that sold out in just 90 minutes in October 2020, according to Yahoo! Lifestyle. The release for the limited edition shoe read (via LAD Bible), "The Crocs X Justin Bieber with Drew Classic Clog pulls inspiration from the signature yellow of Bieber's personal clothing brand, Drew House, and includes eight custom Jibbitz charms designed to match his good vibes and laid-back style." 

The clog featured a variety of Jibbitz adornments, including a sunflower, bear, pizza, donut, and Bieber's "Drew" fashion line name. Retailed for $60, the shoe was a big hit for both the singer and the Crocs company, which saw shares jump 11 percent after the Biebs hinted at the fashion collaboration on Instagram.

Speaking about the collaboration with Crocs, Bieber shared in a statement (via LAD Bible), "As an artist, it's important that my creations stay true to myself and my style. I wear Crocs all the time, so designing my own pair came naturally. With these Crocs, I just focused on making something cool that I want to wear."

Alexa Chung is a fashion influencer who has been a muse to many people, including fashion designers who adore her effortlessly chic styles that have constantly put her on numerous best dressed lists. The Brit has been a fashion inspiration for many women, so it was only a matter of time that she would collaborate with a top retailer so that her fans could dress just like her. 

In 2011, Chung teamed up with J.Crew's Madewell to create her very own items based on her personal style, which included flared jeans and leopard-print booties. According to Racked New York, most of her collection sold out early in the morning of September 22. The site ended up crashing due to the amount of people trying to buy an item or two from her collaboration, with Chung even tweeting out, "Congrats! You crashed the @madewell1937 website with the purchase onslaught. Glad you like it! Xxxx." 

The items were also sold at the Madewell store on Fifth Avenue in New York City, which saw long lines (via HuffPost). As Racked New York shared, just an hour after the launch, almost everything was gone. 

Kylie Jenner has clearly reigned supreme in the world of cosmetics, so it wasn't surprising when her Kylie Cosmetics Birthday Collection, which was then one of her biggest launches, sold out in under 30 minutes in August 2016, according to Bustle. The collection, which in its entirety sold for $195 and celebrated the reality TV star's 19th birthday, included Jenner's KyLiner and creme eyeshadows, which were new additions to her Kylie Cosmetics line and highly sought after. Per Glamour, the collection was gold-themed, with "every product ... infused with real gold." However, the limited edition collection was only available until Jenner's real birthday on August 10.

Bustle reports that Jenner was Snapchatting when her Birthday Collection went live on KylieCosmetics.com, and shared that 300,000 people had visited her site, which was a record high for her cosmetics company at the time. "Wow wow wow guys!!!! CRAZY amount of people on my site today," Jenner tweeted. "Thank u so much for the love."

The first thing to sell out was the complete bundle of items, followed by Jenner's creme shadows, and finally her KyLiner, per Bustle. In fact, within five minutes of the makeup launch, every item was sold out, except for her Birthday Edition Poppin gloss.

Basically anything with Rihanna's name on it will sell out, and that's exactly what happened when she collaborated on a sneaker line with Puma called "The Creeper" in September 2015. The Fenty x Puma line featured a $120 sneaker with a stacked platform sole that kept the Puma Basket silhouette. The first launch of the sneaker sold out in three hours, according to RiRi herself on Twitter, but thankfully, fans could get their hands on the shoes again when the singer released more versions in a variety of colors through two separate launches. 

According to Time, it was Rihanna's third sneaker launch in 2016 that sold the fastest. The R&B hitmaker-turned-fashion designer released three new colors of "The Creeper," but at a slightly more expensive $140, with Rihanna sharing on Instagram that they had all "sold out in 35 minutes." The success of the sneaker even drove up sales for Puma. FN even credited Rihanna's Fenty brand for increasing Puma's sales by 16.4 percent in that year's third quarter.

As Forbes reported, Rihanna later became the first woman to win the shoe of the year award at the FN Achievement Awards for her collaboration with Puma. During her acceptance speech, she shared, "I didn't expect people to love it the way I do, and the way they've supported it means so much to me."

When Kim Kardashian launched her very own beauty company called KKW Beauty in 2017, her first products were her iconic contour/highlighter kits, so that her fans could emulate her defined features. The contour sticks sold for $48 and came in light, medium, dark, and deep dark, and went on sale that June — but soon after the site went live, they were sold out. Kardashian even tweeted that less than three hours since its launch, every kit was sold, sharing that the medium and light kits sold out in less than 30 minutes. 

While there was no knowing exactly how many kits were sold that day, WWD confirmed that KKW Beauty would have at least 300,000 products ready for buyers, meaning if all the kits indeed sold out, Kardashian would have sold $14.4 million in kits way before lunch time. 

Speaking with Forbes a week before her huge launch, Kardashian shared, "After 10 years of getting my makeup done every single day, I've really put that knowledge into action and production." Since her first beauty launch, Kardashian has expanded KKW Beauty to sell just about every beauty product, including eyeshadows, lipsticks, lip liners, and even body foundation. 

Lady Gaga is known for her extravagant entrances, and it was no different for the release of her Fame fragrance on September 2012. According to USA Today, the Mother Monster put on a live show for the launch of her fragrance by arriving to New York City's Guggenheim Museum in a convertible, and later "slept" in a giant perfume bottle, in which fans could touch the pop star by sticking their fingers through a hole in the bottle. During the bizarre show, she also began getting tattooed on the back of her head, while celebrity guests like Paris Hilton, Lindsay Lohan, and Yoko Ono looked on. 

Glamour reported that the fragrance contained "notes of atropa belladonna, tiger orchid, incense, apricot, and saffron," even though Lady Gaga admitted that the perfume was "inspired by the scent of 'blood and semen.'" Naturally. Of course, the show was done in typical Gaga fashion, and her perfume launch was a major success, selling a whopping 6 million bottles in just one week, per Glamour. 

The singer-songwriter excitingly revealed as much via Twitter, stating, "The reaction to FAME has been overwhelming. 6 million bottles in 1 week makes it the 2nd fastest selling fragrance after Coco Chanel."

Lil Nas X shot to fame in 2019 after releasing his song, "Old Town Road," featuring Billy Ray Cyrus, and even wrote an adorable children's book based on his hit song in January 2021, titled "C is for Country," with which kids can read or sing through their ABC's. However, the openly gay singer-rapper went in a totally different direction that March with his "Satan Shoes." Per Entertainment Weekly, these sneakers were custom designed versions of Nike's Air Max 97s in collaboration with MSCHF, an art collective based in Brooklyn.

With only 666 pairs made and each costing over $1,000, the outlet notes that the controversial "black shoes feature a bronze pentagram, have 'Luke 10:18' along the sides, and contain one drop of human blood per pair," and coincided with the release of Lil Nas X's song, "Montero (Call Me By Your Name)." Infamously, the song's music video sees the musician "sliding down a stripper pole to hell to seduce and then kill the devil." The shoes sold out in under a minute.

For its part, Nike stated to that it had "filed a trademark infringement ... against MSCHF," noting that it "[does] not a relationship with Lil Nas X or MSCHF. The Satan Shoes were produced without Nike's approval or authorization, and in no way is Nike connected to this project." According to CNBC, Nike settled its lawsuit after MSCHF agreed to recall the shoes, much to Lil Nas X's disappointment.