This Is The Song In Kia's Robo Dog Super Bowl 2022 Commercial
Super Bowl Sunday means four things: a great football game, a lot of good snacks, a huge halftime show, and some really great commercials. Most of the time, during television shows, it's annoying to have commercials interrupting your regularly scheduled program. However, Super Bowl Sunday is slightly different because it has highly entertaining commercials with really big celebrities, making the commercials just as massive as the game itself.
And while the Kia Robo Dog commercial doesn't have any big names like some other commercials do, it does have one adorable robotic puppy that will melt your heart with its big eyes. Trust us, it's like Puss In Boots eyes but in dog form, and that's saying something. According to Motor Trend, this adorable puppy is part of a promotion for Kia's EV6, which is a fully electric SUV. Sadly, the dog is not available for purchase, but the car seems pretty cool, too.
The Robo Dog watches a man charge his EV 6 in the window in the short ad. When the man leaves, the dog high-tails it (no pun intended) out of his display spot, chasing the car to get a charge. When his battery dies, the car owner gives Robo Dog a much-needed boost, and he comes back to life. The ad ends with the two driving down the road in the car with Robo Dog sticking his head out the back window. And while the commercial itself is brilliant, they also nailed the song choice.
The Kia commercial uses Bonnie Tyler's "Total Eclipse of the Heart"
When you think of great songs from the '80s, Bonnie Tyler's hit, "Total Eclipse of the Heart," has to be at the top of most people's list. The song is dramatic, catchy, and makes for a good build-up in almost any film or commercial. According to Financial Times, it was released in 1983 and sold about 60,000 copies a day and 6 million total. Jim Steinman wrote and produced the song while Bonnie Tyler brought his vision to life. The outlet shares that during actual solar eclipses, like the one in 2017, album sales spiked over 2,800 percent and it even hit the top of the iTunes chart again. It's safe to say that the same thing will happen during the next solar eclipse.
The hit track has been featured in countless movies and commercials. In an interview with Playbill, Steinman shared that he originally wrote the track for the infamous musical "Dance Of The Vampires." Say what? "That was an accident almost. I'm surprised it stayed in. But, it was in [the] Vienna [production]. I had only a month and a half to write this whole show, and we needed a big love duet," he confessed. "Half the show I had to talk [director Roman] Polanski into doing, and did it behind his back a lot. He's a great guy but he had a totally different vision. I don't think he wanted music at all."
Well, we're glad it happened.
Bonnie Tyler on the song's history
There's no doubt that "Total Eclipse of the Heart" is one of the most popular and catchy tunes of all time, but many people originally thought that Meat Loaf would sing it. According to People, some believed that Steinman offered Meat Loaf the song before Bonnie Tyler but he turned it down. However, Tyler has a different recollection about how things went down.
"It was supposed to be being written for Meat Loaf, right, but he lost his voice, he also fell out with Jim Steinman at that time — they got back together in the end, but at that time they fell out," Tyler explained on Australian Show 2GB. "But Jim started writing that song for a musical — for vampires, believe it or not — and then he didn't do anything else about it." Soon after, Steinman finished the song but he offered it to Tyler instead of Meat Loaf.
Tyler can thank the song for launching her career and making her one of the most popular artists of her time. The songs still resonated with people all these years later, and Tyler even made her own TikTok account, thus promoting a popular TikTok Challenge. In a link shared on her Twitter feed, Tyler invited fans to duet the popular song with her and it was a great way to promote her new track "When The Lights Go Down." Now excuse us while we go belt out the hit in front of a mirror.