Gwen Stefani And Blake Shelton's Commercial Has Everyone Buzzing
The Super Bowl never ceases to entertain, even for those less literate in the main event. All those men leaping in colorful leggings, stripes all over the field, eyeliner smears on cheekbones... what's that called again? Oh, football.
Super Bowl LV on Feb. 7, 2021 certainly delivered on the sports drama as seasoned champ Tom Brady and the Tampa Bay Buccaneers faced off against the fresh-faced Patrick Mahomes and his Kansas City Chiefs. For those who don't care as much about sports, the championship was still worth watching. The Weeknd absolutely slayed the halftime show. (We have a funny feeling red blazers are about to make a massive comeback.) Best of all, the commercials kept viewers glued to the screen. State Farm nailed it with a surprise cameo from Drake in its ad, and Tracy Morgan's Super Bowl spot made some people really upset.
But one commercial that's causing a massive buzz is the T-Mobile ad featuring Gwen Stefani and Blake Shelton. Find out why a strong mobile network is so important.
T-Mobile recreates how Gwen Stefani met Blake Shelton
T-Mobile used its Super Bowl commercial to orchestrate a major reunion from The Voice. The commercial features Adam Levine answering Gwen Stefani's call from "a few years ago." Stefani says to Levine, "I think I'm ready to start dating again." Stefani lists what she wants: "I'm sick of L.A. guys. I want someone completely different. Maybe from another country and someone cultured and sensitive and who is not threatened by a strong, confident woman."
The joke of the commercial is that Levine has spotty service due to his lackluster network so he only hears Stefani say: "I'm sick of L.A. guys. I want someone completely... country. Uncultured and threatened by a strong confident woman." Levine then sets her up with Blake Shelton, who's walking by singing about his wings and nachos. Shelton shows up to the date in spurs, and the rest is history.
Twitter loved this commercial. "This Adam Levine, Blake Shelton & Gwen Stefani Super Bowl commercial is the best one yet," one fan tweeted. "Gwen Stefani just won the best commercial of the Super Bowl!" another gushed.
Did they just win the best commercial? It sure looks like it.
Some fans initially thought Gwen Stefani and Blake Shelton broke up
While most fans loved Gwen Stefani and Blake Shelton's playful banter, others were a little confused by the overall premise of the T-Mobile advertisement. Shortly after it aired, fans took to Twitter to discuss their thoughts — with some initial reactions being that The Voice couple had broken up. One fan wrote, "I was confused for a second because I thought @TMobile was announcing the break up of Gwen Stefani and Blake Shelton. #SuperBowl." Another fan said (per HELLO!), "I thought Gwen and Blake broke up for a second. Rolling on the floor laughing."
Despite the commercial ending with "Don't trust your love life to just any network," some questioned whether it was even worth using T-Mobile at all... considering it all worked out well for the now-engaged Stefani and Shelton? The pair used a rival provider in the ad. "But wait, I'm confused.....if I use a spotty network, I could end up in a solid relationship like Gwen and Blake....or I could use tmobile?" one fan wrote. Another person said, "The only thing that Gwen Stefani/Blake Shelton/T-Mobile Super Bowl ad did was make me NOT upgrade to 5G because it could prevent me from meeting the love of my life."
But one thing fans all agreed on was how reflective the ad was of Stefani and Shelton's early dating days. "As far as I'm concerned that is exactly how Gwen Stefani and Blake Shelton got together," a fan wrote.
Gwen Stefani and Blake Shelton 'loved' the idea of trolling themselves
Just like how fans were enthusiastic about the pair's willingness to troll themselves, the feeling was apparently mutual for the stars themselves. T-Mobile SVP of brand marketing and communications Peter DeLuca told AdWeek that the couple was all for some self-deprecating humor from the get-go. "We presented the scripts, and they loved them," DeLuca said.
Both Gwen Stefani and Blake Shelton tweeted the commercial on their respective accounts on game night, poking fun at their well-known character traits and references. Stefani referenced her iconic song, "Hollaback Girl," when she used the banana emoji to write, "showing up to a date in spurs is absolutely [bananas]." While Shelton hilariously referred to his T-Mobile advert line when he said, "Fastest way to win someone's heart? WINGGGGZZZ and NACHOOOOS."
The couple officially met as competing coaches on The Voice in 2015, and following five years of dating, they announced their engagement on Instagram in October 2020. Stefani recently told Ryan Seacrest during an interview she hopes to marry Shelton at a later date to avoid restrictions during a "COVID situation" (per Daily Mail).