Lady Gaga Is Totally Unrecognizable On The Set Of House Of Gucci

Lady Gaga is giving us another "Million Reasons" to love her with her drastic (and we mean drastic) makeover for the upcoming film, House of Gucci

On March 9, 2021, Gaga first generated buzz for MGM's film adaptation of one of fashion's most famous families when she shared an Haute, head-turning, and snowily severe couples photo of her and Adam Driver on set. "Signore e Signora Gucci #HouseOfGucci," she captioned the Instagram post, which has 4.3 million likes to date. According to Deadline, Gaga is playing Patrizia Reggiani, "the ex-wife of [founder Guccio Gucci's grandson] Maurizio Gucci." She was tried and convicted of hiring a hitman to assassinate her ex-husband "on the steps of his office in 1995." Reggiani served 18 years in prison and was released in 2016, as People wrote, with the ill-fated Gucci grandson being played by Driver. When it comes to two actors tailor-made for this tumultuous tale, can you name a more iconic Italian duo?

House of Gucci is Gaga's first major film role since her Oscar-nominated turn as Ally Maine in A Star Is Born, opposite Bradley Cooper. Call us "Shallow," but we also can't wait for this Ridley Scott-directed film. And while there's no official release date or trailer on the runway yet, the internet has something else to tide them over: another amazing on-set photo. 

Strut on down to see Lady Gaga's latest look on the set of House of Gucci.

Lady Gaga has dramatically transformed for House of Gucci

Can you believe that's Lady Gaga? The chic transformation is certainly a far cry from the typical blonde-haired hitmaker we know and love, but it's a "Perfect Illusion" for her role in House of Gucci as "Black Widow" Patrizia Reggiani

According to the Daily Mail, the photo was captured during "another day" of filming in Milan, Italy, with Gaga "mimicking Patrizia's trademark glitzy style" in a black dress with shoulder pads and tons of jewelry. But, of course, it's all topped with Gaga's eye-catching brunette curls. According to the Daily Mail, the locks are not a wig but her "freshly-dyed," hair. The screenplay is adapted from the bestselling novel, The House of Gucci: A Sensational Story of Murder, Madness, Glamour, and Greed by Sara Gay Forden. And the internet is definitely greedy for more.

"Lady Gaga SLAYING earlier today," one Twitter user wrote. "I am Loving the looks from Patrizia," wrote another. "The Hair, Makeup and Wardrobe Teams have once again outdone themselves," wrote a third. "We need more pics," wrote a fourth. Indeed. According to Architectural Digest, several Instagram fan accounts following the film's whereabouts have gained tens of thousands of followers in just days. So there's lots of hype here.