Jack Harlow's Net Worth: How Much Is The Rapper Really Worth?
It seems that a lot of people became familiar with Kentucky rapper Jack Harlow in January 2020 with the hit, "What's Poppin" — especially those who aren't huge hip-hop fans. Since that song, his star power has only continued to grow, and Celebrity Net Worth says he's worth $4 million. But alas, Harlow's meteoric rise to fame hasn't been without its fair share of scandal. As TMZ reported, the young hip-hop artist found himself in the midst of a fatal shooting while partying at a nightclub in his home state. In a video, the young rapper is seen running for cover as shots rang out. Later, it was reported that Harlow's DJ, Ronnie Luciano, was responsible for the deadly shooting that claimed the life of 37-year-old Kasmira Nash.
Following Luciano's indictment, Harlow released a statement and condemned the violence. "My heart is broken by the events that occurred over Derby weekend," he wrote on Instagram Stories (via Twitter). "My heart breaks for Kasmira, her children, and everyone else touched by this tragic death. Nothing can reverse what happened. Too many lives have been changed forever. My life will remain committed to making Louisville a better place."
Then in May 2022, Harlow was blasted online after he was carried by two Black men at the Kentucky Derby so he wouldn't get his shoes dirty. The way it seems, however, neither of those scandals has slowed down Harlow's money, so keep on reading to find out how he's made that $4 million.
Jack Harlow always wanted to be a rapper
How many 12-year-olds know exactly what they want to do with their life, then passionately work toward that goal? Probably not many, but Jack Harlow had his plans laid out to be a rapper at that very age. Per Louisville magazine, Harlow had already recorded his first batch of songs for release and started selling his CDs in middle school for $2 a pop. If anything, it shows that the "First Class" rhymer wanted to earn money off his talent, as opposed to making art for art's sake. He also added to his income by working for his parents, who own a sign-making business in Louisville called Signarama.
Harlow's passion for rapping followed him through his high school years as well, and he continued to sell his music. By the time his freshman year rolled around, he was already meeting with record labels Def Jam and Atlantic. But when it came to school, it was never his thing. "Studying was way out of the question," Harlow told Louisville magazine. "It's very hard for me to apply myself to things that I'm not passionate about."
The curly-haired lyricist graduated from Atherton High School in 2016, then two weeks later moved out of his parents' house and got a place with some buddies. Although he planned it all along, Harlow probably didn't fully expect that'd he be one of the biggest rappers on Earth just a few years after that.
He worked at Chick-fil-A
As time went on, Louisville, Kentucky couldn't contain all of Jack Harlow's music dreams, so he hightailed it to Atlanta, Georgia to make things happen. Clearly, he was aware that Atlanta has been a hotbed for hip-hop music since the duo Outkast scored mainstream success in the mid-'90s. Then years later, artists like Future and Lil Baby kept things going by dropping their own chart-topping albums from the city.
To earn some cash for himself while in The Peach State, Harlow worked at Chick-fil-A on Georgia State's campus. He spent his days in the kitchen and was responsible for buttering buns, as he described on "The Breakfast Club" in 2022. "They didn't put me up front," Harlow told the hosts. "If you're doing it all day [buttering buns], you just want to get fast."
The Atlanta move would eventually pay off, because that's where Harlow met the person who would help launch his music career: DJ-turned-record exec DJ Drama.
The rapper signed a major deal
So, after DJ Drama made a name for himself with his "Gangsta Grillz" mixtape series, he co-founded the label Generation Now, while establishing a partnership with Atlantic Records. Jack Harlow was introduced to Drama while he and one of his roommates were working at Chick-fil-A, and he spoke about that meeting during an interview with DJ Suss One. In that conversation, Harlow said the Atlanta-based record exec expressed interest in signing him during that very first meeting, so he quit his fast-food job right after.
Now, how much Harlow signed for wasn't shared with the public, but if it's a standard deal, he'd get an advance of between $125,000 and $500,000 that would have to be recouped later, per Wendy Day, a consultant for hip-hop artists. After Harlow signed, he wasted no time in releasing new music under the Generation Now banner and dropped "Loose," his first mixtape after inking the deal.
From there, he went on tour to promote the project, and it's safe to say that he made a little more from those shows than he was earning at Chick-fil-A. "Loose" also introduced Harlow to bigger collabs like rapper Cyhi The Prynce and singer K Camp, which raised his profile. That led to Harlow soon working with even bigger artists, including Eminem and Drake.
He cleaned up through touring and merch
Between Jack Harlow's debut album, "Thats What They All Say," and his follow-up, "Come Home the Kids Miss You," he embarked on the "Créme de la Créme" tour in 2021, which he headlined. No word on how big Harlow's check was for the tour, but considering he already landed his first Top 10 entry on the Billboard 200 with "Thats What They All Say," it's not like he was getting paid like a small-time rapper.
In May 2022, Harlow announced that he would be headlining the "Come Home the Kids Miss You" tour to support that album. Ticket prices for those shows, at least the concert at Inglewood, California's Kia Forum, ran as high as $210.00, depending on seating.
Of course, not all of that money goes to Harlow, since staff, stage crews, promoters, and other folks have to be paid, but it's safe to say that he still cleaned up. Plus, just off merchandise alone, Harlow pulled in $1 million by 2022, per Forbes, so touring has been more than good to him.
Jack Harlow wants to help his loved ones
It's something that a lot of successful people say they want to do once the money starts rolling in: Take care of the people close to them to make their lives easier. In 2022, Jack Harlow told Zane Lowe that's what he did and gave examples of how he assisted. Harlow also said that he considers helping people out financially a type of liberation.
"My biggest concern right now is, like, getting everyone I care about secure," the Kentucky-bred wordsmith explained. "And sadly, it's very financial. Taking the weight off people I care about shoulders feels really good in the most simplistic way. ... Making sure somebody's rent is okay for that month or for the next six months or something. ... You can just liberate people."
Harlow also said he sometimes forgets how blessed he is to be a successful rapper, and the best thing about having money is not having to fret about it. Must be nice.
He landed a bunch of endorsement deals
No matter what happens with Jack Harlow's career going forward, he's made the very rare accomplishment of reaching rap superstardom. What can be considered even rarer is that he partnered with several major brands early on in his career. As of 2022, the seemingly down-to-earth rapper has endorsement deals with brands like KFC, Buffalo Wild Wings, Frito-Lay, Tommy Hilfiger, and New Balance, where he's an ambassador.
"KFC recognizes a need to bring more young consumers to the brand and be more culturally relevant. Jack is the vehicle to those new connections with the audience," Stacey Wade said in an interview with Ad Age. Wade is the executive creative director and CEO of Nimbus, the ad agency that spearheaded the KFC campaign. "They are being very intentional, looking at this as a relationship, instead of saying, 'Hey could you help us sell something?' It's a bigger opportunity they're leaning into," he added.
Wanting to attract younger consumers is probably why other brands seemed eager to partner with Harlow. Plus, he's one of the faces of youth culture at the moment — at least as far as music goes. On top of that, as of June 2022, he has over 6.5 million Instagram followers, something that's probably also appealing to brands.
Jack Harlow gives back
With a reported $4 million net worth, Jack Harlow could buy a lot of shiny things for himself but, as previously stated, it seems like he's more into helping his loved ones. But he doesn't just assist family and friends, he also gives to total strangers.
So far in his career, Harlow has given to a bevy of non-profit organizations, like Metro United Way and Center for Women. He's also helped raise over $1 million for HBCUs, as well as charitable organizations located in his hometown of Louisville. And if that wasn't enough, Harlow partnered with KFC in 2021 to give $250,000 to Kentucky tornado victims.
"I took some counsel from my mom, she has always had a giving heart, and she's no stranger to a lot of these organizations," Harlow told People in 2021. "Aside from that, I really wanted to dive in and figure out what hit home for me. ... It was impossible for me to just choose one, all of these organizations resonated with me and I wanted to make sure there was some range and breadth to the love I was spreading." Based on his words, it seems that Harlow isn't giving back out of obligation, he really wants to create positive change. Pretty cool, wouldn't you say?
He became an actor
Jack Harlow could easily be called a triple threat since he's a big-time rapper, a successful brand endorser, and now an actor. That's right, the "Tyler Herro" lyricist will be co-starring in the remake of the 1992 film "White Men Can't Jump." You know, the basketball comedy starring Wesley Snipes, Woody Harrelson, and Rosie Perez. Harlow will be playing Harrelson's character and get this, he landed the role after his very first screen test, per Deadline.
Harlow talked about the movie with Zane Lowe and explained what he had to do to secure the role. "You know, I did the work to get it," Harlow stated. "I put the time in with the script. I sat with it. I considered things. I tried to be egoless during the audition, take notes, do what I had to do. ... I just want to kill it. I just want it to be good, and I want to do everything I can to make it good."
Harlow followed that up by saying he looks at acting similar to music as far as how serious he takes it and prepares. So not only does he now have a whole other avenue to express his creativity, he opened up yet another revenue stream for himself.
The rapper isn't materialistic
"I don't have a lot of items I feel I can't live without. I'm not materialistic."
That's what Jack Harlow told GQ when asked about the items that he has to have in his life. There's proof, too, because if you scroll Harlow's Instagram page, you won't see shots of him dressed in head-to-toe jewelry, nor will you see photos of him standing next to a fleet of luxury cars. While he's been known to sport some fancy-looking duds on occasion, that's been rather new for him, since he admitted to not being a big fashion guy in high school. "I dressed so horribly in high school," he told Vogue in 2022. "It wasn't until recently did I become vain and concerned with how I look."
But despite the "Churchill Downs" rapper not being materialistic, he does own a Rolex Sky-Dweller watch, which one site sells for almost $33,000. "I got this recently and I'm in love with it," Harlow told GQ. "I didn't fantasize about watches growing up but now that I have one I really can see myself building a collection. But this is the only watch I have right now." It'll be interesting to check in on Harlow's career further down the road to see if he started that watch collection and got into materialism at all.
He made a drink investment
So, since Jack Harlow doesn't spend a lot of his money on material things, what does he do with it besides helping loved ones and donating to causes? He's been investing it, according to a press release that surfaced in October 2021. At the time, it said that Harlow put his money behind The Plug Drink, a plant-based recovery beverage created by brothers Ray and Justin Kim. It wasn't said how much Harlow invested in the company, but he was a part of a $1.5 million seed funding round.
Before that, in 2019, the Kentucky rhymer said that his dad encouraged him to make a real estate investment in his hometown of Louisville, so it's likely he followed that advice and purchased some property. But being rich isn't what inspires Harlow, which he admitted. "I want money but I'm not super driven by money," he told Forbes. "That's not the thing I wake up and think about all the time."
The rapper did say, however, that he wants a Jay-Z-like empire, seeing that the "4:44" creator owns multiple businesses and properties while making a bunch of investments.
Jack Harlow splurged on his music crew
Even though we said that Harlow doesn't seem to be over-the-top in love with buying jewelry and such, that doesn't mean he hasn't purchased a few pieces. For example, he once bought a set of 14k white gold championship rings purportedly valued at a staggering $110,000, per Hypebeast. He bought the jewelry for his crew Private Garden, and they're supposed to look like NBA championship rings.
But that's not all. It's also reported that Harlow is a sucker for a good pair of sneakers. During an interview with HighSnobiety, he confessed to owning quite a few pairs of New Balances, which he's worn way before becoming an ambassador for the brand.
"In Kentucky, New Balance wasn't a popular shoe to wear when I was in high school," Harlow explained. "I wanted to rock something other kids weren't wearing and the comfort of the shoe was always there. I always liked how simple the logo was and it just felt iconic to me. I wore them so much that people started to associate the brand with me." He owns, per the outlet, 40 to 50 pairs, so clearly becoming an ambassador for the famous footwear company was a perfect fit for him.