Candace Cameron Bure Is Making A Bold Career Move

Candace Cameron Bure has been charming television viewers since she was a young child playing the role of D.J. Tanner on "Full House." That series wasn't her first acting gig, but it became perhaps the one she has been most known for after decades of acting work. As her IMDb page detailed, she was in a handful of "St. Elsewhere" episodes prior to "Full House," and she popped up on both "Who's The Boss?" and "Growing Pains" way back when as well. Bure worked steadily as she transitioned from a child actor to someone tackling adult roles, and she thrilled "Full House" fans by reprising her role of D.J. for the Netflix series "Fuller House" that ran from 2016 to 2020.

Bure also became a fixture on the Hallmark Channel, appearing in dozens of projects since initially doing "Moonlight & Mistletoe" in 2008. She headlined the "Aurora Teagarden Mysteries" series and starred in nearly a dozen Hallmark Christmas movies, per Us Weekly. On April 19, it was announced that Bure had decided to head in a new direction, and the move is a major one.

Candace Cameron Bure says farewell to the Hallmark Channel

Candace Cameron Bure is leaving the Hallmark Channel and will take her talents to GAC Media, detailed Deadline. She will not only star in projects for its channels GAC Family and GAC Living, but she will develop and produce projects as well. Bure will reportedly become a company executive who be involved in selecting and supervising programming. In addition, she will be heavily involved in the "Great American Christmas" franchise, which previously tapped Debbie Matenopoulos and Cameron Mathison for its first special.

GAC Media has numerous other ties to former Hallmark Channel talent. The company is run by Bill Abbott, who previously was the CEO of the Hallmark Channel's parent company Crown Media Family Networks. Actors Danica McKellar (pictured above with Bure), Trevor Donovan, and Jen Lilley have made the move from Hallmark to GAC, and the "When Calls the Heart" spinoff "When Hope Calls" moved to GAC Family too. "I am constantly looking for ways that I can inspire people to live life with purpose," Bure said of her decision to move. "GAC fits my brand perfectly," she added. 

In February, it was announced "Fuller House" would also begin airing on GAC Family (per LinkedIn). The series previously aired only on Netflix, and the GAC Media deal marks the first time the show will air on a more traditional television station. Bure is clearly excited about her move to GAC, and her fans will surely be anxious to see what she develops.

Hallmark supports Candace Cameron Bure's move to the GAC Family

It looks like there's no bad blood between Hallmark and Candace Cameron Bure. 

After working on more than a dozen films together, the company has expressed its support for the actor's move to a different outfit. "Crown Media has enjoyed over 10 years of collaboration with Candace," a spokesperson for Hallmark said in a statement shared with Us Weekly. "We respect her decision and thank her for her many contributions."

Having worked on over 20 Hallmark films, Bure took the job seriously. There was even a time when she defended starring in them when a host insinuated how easy it is to get cast in one. "I mean, really, how hard is it? Don't you get that all the time?" Paula Faris asked the actor on the "Paula Faris Podcast," per ET. Bure admitted that she does hear that a lot, quipping, "Like, 'Can I be in a Hallmark movie?' And I'm like, 'Are you a professional actor?' 'No.' 'Then no, you cannot." She added, "You can be a background person, they're called extras. If you don't have a speaking part, that's easy. I can make that happen. If you have a speaking part, then we're gonna have to make sure you can do the job."

Candace Cameron Bure is excited to create content with GAC Media

The deal Candace Cameron Bure inked with GAC Media not only opens her up to more acting opportunities, but also offers her a ton of leeway to exercise her creativity, especially when it comes to developing projects. CEO Bill Abbott says that part of the reason why they tapped Bure was to strengthen their family programming, which the actor is a veteran of.

"I look forward to working together at GAC Media as we further establish our brands as leaders in quality family programming," he said in a statement, per People. "I am truly honored that she has chosen to be a part of and help curate her special brand of family entertainment here at Great American Channels." Bure also expressed excitement over the partnership and says her main goal is to develop uplifting work. "We share a vision of creating compelling wholesome content for an audience who wants to watch programming for and with the whole family," she said. "Great, quality entertainment with a positive message is what my partnership with GAC is all about."

Bure has always taken an interest in producing, making this opportunity a logical move for her career. "Producing has come quite naturally," she told Forbes in 2020. "Every time I was on set, I'm always looking at it from a producing point of view... I realized it was the natural progression for me to go into producing and produce all the movies that I've done."